and it's good news for small businesses!
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Advertising is without question taking share from the other
media at this time and for good reason" says Greg Stuart,
the CEO and President of the Interactive Advertising Bureau.
"Marketers have figured out that online advertising is
often the most cost effective medium for influencing both
branding and sales results. This data is fuelled by recent
public announcements that online ad budgets are dramatically
And this is not just a U.S. phenomenon. According to the annual
survey by Interactive Advertising Bureau of Canada, online
advertising in Canada in 2005 will be $519 million, a full
43 per cent more than the 2004 figure. (Globe and Mail)
Brent Lowe-Bernie, Chair of the IAB (Canada) says "Investment
in the online channel is increasing at an explosive rate as
advertisers and their agencies follow the movement of consumers."
While larger organizations such as Coca Cola, Pepsi, Jenny
Craig, BMW and Amazon are able to allocate generous resources
to this market channel, smaller businesses have had a more
difficult time making the transition.
Holly Berkley, a web design and online marketing specialist,
takes her knowledge and expertise of big budget campaigns
and shows how these basic principles can be used for a fraction
of the cost for small businesses wanting to compete for online
customers. There is no other marketing channel that allows
small business to truly complete with larger companies in
the same medium.
In her book, Low-Budget Online Marketing for Small Business,
Holly Berkley shows that the difference between a $100,000
online marketing campaign and a $1,000 marketing campaign
is surprisingly little. The rules for marketing your business
are the same for any size of business: establish your brand,
find your target audience, generate sales, encourage repeat
Berkley shows small companies how and where to cut costs so
they can adapt the successful marketing strategies that big
companies use to the smaller business model. This includes
targeting a marketing campaign, generating free advertising,
e-mail marketing, building web communities, successful co-branding
strategies, banner advertising, web design basics and search
The web is often referred to as the "great equalizer"
a way that small businesses can compete with the fortune 500
companies. With the Internet increasingly becoming the new
wave of business and communication, small businesses can no
longer afford to ignore this channel. In Low-Budget Online
Marketing for Small Business Holly Berkley shows how with
passion, vision, creativity and a game plan that small businesses
can use to maximize their business potential.
Holly Berkley is an author, educator, speaker and professional
Internet Marketing Consultant focused on helping businesses
increase online sales, strengthen their overall brand, and
dramatically boost Web site traffic through proven online
marketing concepts. Her first book, Low-Budget Online Marketing
for Small Business, published by Self-Counsel Press, was rated
a "Must Read!" by Today's Books, and continues to
help all size businesses increase Web site traffic and online
sales. Learn more about Holly
For a complimentary review copy or to schedule an author interview,
please contact Aaron Morris at Self-Counsel Press Phone: 1-800-663-3007
or (604) 986-3366