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FOR
IMMEDIATE RELEASE:
High
Demand for Internet Marketing leads to Development of New
Courses at San Diego State University
San Diego Internet Marketing Consultant, Holly Berkley, hired
to teach new class for SDSU
San
Diego, CA - June 2007-Today, more than 900 million
people are online world wide, with 400 million of them spending
an average of 30 hours per month online (Nielsen/Netratings
2006). For business owners, that means having a professional
web presence is absolutely essential in order to stay competitive
in today's marketplace. As a result, the average big brand
spends 20% of their marketing budget on Internet advertising
and web site development. As this number grows, the more employers
are looking to hire employees with some background in Internet
Marketing.
San Diego State University is one of the first universities
to take advantage of this growing trend by offering new courses
in Internet Marketing. The University recently hired Holly
Berkley, professional Internet Marketing consultant and author
of two popular Internet Marketing books to teach the newest
course. The course teaches students the essentials of Internet
Marketing such as compliance with the new CAN-SPAM email marketing
law, how to optimize a web site for the search engines, as
well as the basics of effective web site design.
"There
has been tremendous growth in demand for our course in Internet
Marketing" said George Belch, SDSU Professor and Chair
of Department of Marketing, "We currently offer three
sections a semester of the course with 40 seats per section
and they all fill up immediately.
Having
business professionals, such as Berkley, who are actually
working in the field of Internet Marketing help keep the course
content practical and up-to-date with the newest Internet
trends and technology. In addition to Berkley's real-world
client case studies and experience, Berkley uses her own book
"Low Budget Internet Marketing for Small Business"
as well as excepts from her upcoming book "Marketing
in the New Media" as text books for the class.
"Students
have a very strong interest in learning about how the Internet
is and can be used effectively by companies as part of their
marketing programs," continued Belch. "I expect
the high demand for the Internet Marketing class to continue"
About
Holly Berkley
Holly Berkley is a recognized expert in the online marketing
field featured on nationally syndicated talk shows, business
seminars, and magazine articles. Her new book, "Marketing
in the New Media" was released in April 2007. Learn more
about Holly Berkley at http://www.sandiego-online-marketing-consultant.com/holly_berkley.html
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