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About
Holly Berkley
Professional Internet Marketing Consultant
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| Holly
Berkley has two social media books coming in 2012. "Social
Media in Action..." and "Social Media
for Small Business". More information on these
books and availability is coming soon. |
Holly
Berkley is an author, educator, speaker and professional Internet
Marketing Consultant focused on helping all size businesses
increase online sales, strengthen their overall brand, and
dramatically boost web site traffic through proven online
marketing concepts.
You
may have seen Holly Berkley's appearance on ABC Primetime's
20/20, 10 News San Diego or discussing online marketing
trends and tips for FOX 5 San Diego and KPBS,
along with numerous radio talk shows, business magazines and
newspapers throughout the country. (See
Holly Berkley's recent media coverage here)
Holly's
book, Marketing
in the New Media shows top brands how they can combine
traditional (televisions, radio, print, outdoor) advertising
with New Media (Internet, Mobile Marketing) for maximum results.
The 2nd edition of this book, includes a whole new chapter
on how businesses can use Social Networking sites to promote
their brand.
Her
first book, Low-Budget
Online Marketing for Small Business, published by
Self-Counsel Press, was rated a "Must Read!" by
Today's Books, and continues to help all size businesses increase
Web site traffic and online sales. The book was translated
and re-released internationally with the 3rd edition released
November 2010.
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| Holly
Berkley's Internet Marketing books have been translated
and re-released internationally |
Holly's
degree in Rhetoric and Communications from the University
of California, Davis led her to work with some of the first
companies to experiment with live web casts. She helped cover
the 1998 Japan Winter Olympics and first ESPN X Games live
on the Internet through her work with TransWorld Media. In
2000, she worked with Inter@ctivate to help research the live
animal web cams for the San Diego Zoo and boost overall web
traffic and online sales for Jenny Craig International.
In
2009, Holly Berkley worked with Verizon to enhance its Online
Customer Support Community. The online community saves the
company millions each year in traditional customer support
costs.Verizon
Online Community.
 Holly
continues to share her research and knowledge in the online
marketing field on nationally syndicated talk shows, business
seminars, magazine articles and through her new Internet Marketing
undergraduate course which she teaches at San Diego State
University.
In
1999, she founded Berkley
Web Strategies as a way for small businesses to take advantage
of the power of the Internet by providing lower cost Internet
marketing and web site design services. Berkley Web Strategies
was voted "Best of San Diego" in the Online Services
category in 2002 -2003
In
2005, she merged her company with a top hosting and web site
technology firm to form Vantage
Internet Services, Inc. The San Diego Business Journal
featured the merger in its December 5, 2005 article on Mergers
(Get a closer look at Page
1 (PDF) or Page
2 Or visit www.sdbj.com
to read full article.
Holly
Berkley is currently working in San Diego, California as a
New Media and Internet marketing consultant accepting only
a handful of marketing contracts per year. She continues to
teach Internet Marketing at San Diego State University. She
remains on the Board of Directors and on an advisory level
to Vantage Internet Services, Inc. She has also developed
a new corporate
social media training program to help businesses of all
size leverage the power of social media to reach their business
and marketing goals.
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